NEW EXTENDED SIZES NOW AVAILABLE
- Jean Ferrante
- Oct 20, 2020
- 1 min read
Updated: Mar 13
So, while leisurely shopping the other day, I saw a big sign that said, “NEW EXTENDED SIZES NOW AVAILABLE!” The words “EXTENDED SIZES” were in a bold Arial 80 point font. In fire engine red. For those of you that don’t know, that means, the sign was big AF, and, it really stood out. It screamed “READ ME NOW, YOU FAT MOTHER FUCKER!”
Who on earth thought of this marketing phrasing? As an extended sized person myself, I am highly offended by the phrase. Besides, if (here comes some statistics) 1.9 billion of the people worldwide are overweight, shouldn’t there be more “extended sizes” available in the first place?
I am a plus-sized woman. I go to places like Kohl’s and Target and their plus sized sections are laughable, insufficient, unacceptable, and practically non-existent.
My question is ...how can this be the case if more people in this world are larger than smaller? Is our money not good enough? Are you embarrassed to have our clothes hanging in the well-lit areas of your store?
You charge 3 times as much for a shirt in a size 18 than you do for a size 8. I am too pretty to actually do the mathematical equation, but from where I stand, I think you would literally and figuratively be making more money if you had more plus sized clothing available in brick and mortar stores.
To the team that thought up the words “NEW EXTENDED SIZES NOW AVAILABLE” -- go fuck yourselves.
Signed,
Jean Teresa Ferrante, a Fat Mother Fucker
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